What To Know
- The story of Buffalo Wild Wings begins in 1982, when Jim Disbrow and Scott Lowery opened a small bar in Columbus, Ohio.
- It is a testament to the power of a catchy nickname and the clever marketing strategies that have helped to make Buffalo Wild Wings a household name.
- It is a reminder that even the smallest details, such as a well-chosen nickname, can have a profound impact on a company’s legacy.
Buffalo Wild Wings, a beloved American restaurant chain, has captivated taste buds with its mouthwatering chicken wings and sauces. But behind the tantalizing flavors lies a perplexing question: why is it affectionately known as “BDubs”? This blog post will delve into the origins of this enigmatic moniker, exploring the fascinating history and clever marketing strategies that shaped the brand’s identity.
The Birth of a Brand
The story of Buffalo Wild Wings begins in 1982, when Jim Disbrow and Scott Lowery opened a small bar in Columbus, Ohio. Inspired by the spicy chicken wings they enjoyed at a local bar, they decided to add them to their menu. The wings quickly became a hit, and the duo realized they had stumbled upon a culinary goldmine.
The Name Game
As the restaurant’s popularity grew, Disbrow and Lowery faced the challenge of choosing a memorable name. They initially considered “Buffalo Wild Wings,” but they felt it was too long and unwieldy. After brainstorming countless options, they settled on “Buffalo Wild Wings and Weck,” a nod to the traditional Buffalo sandwich served on a kummelweck roll.
The Birth of “BDubs”
Despite the official name, customers began shortening it to “Buffalo Wild Wings,” and eventually, the abbreviated “BDubs” emerged. While the exact origin of this nickname is unknown, it is believed that it was first used by college students and sports fans who frequented the restaurant. The catchy moniker quickly spread, becoming synonymous with the brand.
The Marketing Genius
Buffalo Wild Wings embraced the nickname “BDubs” with open arms. They recognized its appeal to a younger, more casual audience and used it extensively in their marketing campaigns. The “BDubs” moniker became a key component of the brand’s identity, appearing on everything from signage to social media handles.
The Power of Social Media
In the digital age, “BDubs” has become an integral part of Buffalo Wild Wings’ social media presence. The brand interacts with its followers using the hashtag #BDubs, sharing mouthwatering photos of their wings, promoting special offers, and engaging in playful banter. This social media strategy has helped to further solidify the nickname in the minds of consumers.
The Cultural Impact
The nickname “BDubs” has transcended the restaurant industry and become a part of popular culture. It has been referenced in movies, TV shows, and even songs. The term has become synonymous with sports bars, chicken wings, and a casual dining experience.
The Enduring Legacy
Today, “BDubs” is an inseparable part of the Buffalo Wild Wings brand. It is a testament to the power of a catchy nickname and the clever marketing strategies that have helped to make Buffalo Wild Wings a household name. The term has become an iconic symbol of American dining culture, representing the perfect pairing of spicy chicken wings and a laid-back atmosphere.
Why Not “BW3”?
Some may wonder why Buffalo Wild Wings did not choose the abbreviation “BW3” instead of “BDubs.” While “BW3” may seem like a more logical choice, it was already being used by another restaurant chain, Boston Pizza. To avoid confusion and legal issues, Disbrow and Lowery opted for the more distinctive “BDubs” nickname.
Key Points: The Wings of Success
Buffalo Wild Wings’ success is a testament to the power of great food, clever marketing, and a catchy nickname. The term “BDubs” has become synonymous with the brand, representing a unique and unforgettable dining experience. It is a reminder that even the smallest details, such as a well-chosen nickname, can have a profound impact on a company’s legacy.
Information You Need to Know
1. When did Buffalo Wild Wings first open?
A. 1982
2. Who founded Buffalo Wild Wings?
A. Jim Disbrow and Scott Lowery
3. What was the original name of Buffalo Wild Wings?
A. Buffalo Wild Wings and Weck
4. Why is Buffalo Wild Wings called “BDubs”?
A. The nickname “BDubs” is believed to have originated from customers shortening the name “Buffalo Wild Wings.”
5. When did the nickname “BDubs” become popular?
A. The nickname “BDubs” became popular in the early 2000s.
6. How does Buffalo Wild Wings use the nickname “BDubs” in its marketing?
A. Buffalo Wild Wings uses the nickname “BDubs” extensively in its marketing campaigns, including signage, social media, and promotions.
7. What does the nickname “BDubs” represent?
A. The nickname “BDubs” represents the casual dining experience and spicy chicken wings associated with Buffalo Wild Wings.
8. Is the nickname “BDubs” trademarked?
A. Yes, the nickname “BDubs” is a registered trademark of Buffalo Wild Wings.
9. Is Buffalo Wild Wings also known as BW3?
A. No, Buffalo Wild Wings is not known as BW3. BW3 is a different restaurant chain.
10. Why did Buffalo Wild Wings choose “BDubs” over “BW3”?
A. Buffalo Wild Wings chose “BDubs” over “BW3” to avoid confusion with the restaurant chain Boston Pizza, which uses the abbreviation “BW3.
